LAFRE, a well-known brand of sanitary napkins, was born in Malaysia in 2018. The well-known feminine hygiene care products “Secret Garden” was developed and founded by Jeff & Inthira, a well-known husband and wife Youtuber online video creator.
With its special product design concept and the confident and pleasant brand personality, it is deeply loved by Malaysian women. It began to be sold in Asian countries and regions in 2019 and has gradually become a brand that is widely loved by Asian women. It entered the Singapore market in the first quarter of 2019. Since its listing, it has always adhered to the concept of product development aimed at meeting the needs of women in Singapore. Consumers have unanimously rated it highly, and it was sold out immediately after its release.
Lafre SAP Pte. Ltd. was established in March 2020. With the development of professional, healthy and hygienic personal care products brands as the direction, the company is committed to becoming a "personal care expert" serving consumers. The high quality of the products is the basis for competition in the hygiene products industry. The licensed brands of Lafre Singapore include the personal care series “Secret Garden” negative ion sanitary pads, the health series “Bloody Mary” brown and black sugar, health care series “Lullaby” sleep aids supplement, meal replacement series “Fuel” nutrition meal replacement, beauty and skin care series “Aura” bird's nest mask and “Blush” whitening jelly supplement and etc. Network marketing has now spread throughout Singapore, occupying an important position in the market, being widely welcomed, forming a diversified oriented market structure.
"Brand History"
December 2018
Lafre Secret Garden combo set of sanitary napkins was launched in Malaysia. It adopted the latest Japanese nanotechnology, high molecular polymer absorbers and cotton surface materials. It began to be sold in other Asian countries and gradually became a favourite sanitary napkin brand among Asian women.
March 2019
Lafre Secret Garden combo set of sanitary napkins launched in Singapore
July 2019
A new Single Pack series of Lafre Secret Garden sanitary pads which include of Day Use, Night Use, Extra Long and Panty Liners are launched in Malaysia & Singapore simultaneously.
January 2020
A new Maternity series of Lafre Secret Garden sanitary pads include of Extra Longer and Maternity is launched in Malaysia.
February 2020
Another new brand "Hello Sugar" of Lafre, a series of detoxification, beauty and fat-reducing beverages is launched in Malaysia & Singapore simultaneously.
July 2020
Maternity series of Lafre Secret Garden sanitary pads include of Extra Longer and Maternity is launched in Singapore.
December 2020
Lafre adds to the health care series “Bloody Mary”, brown and black sugar, which is launched in Malaysia and Singapore at the same time.
September 2021
Lafre extends the launch of 4 new products - health care series “Lullaby” sleep aids supplement, meal replacement series “Fuel” nutrition meal replacement, beauty and skin care series “Aura” bird's nest mask and “Blush” whitening jelly supplement, launched in Malaysia and Singapore at the same time.
September 2022
Lafre Singapore launched a new online shopping ecommerce platform together with its iOS & Android APP that interacts with consumers – allows its buyers enjoy highly convenient shopping experience.
At present, Lafre Singapore has explored a mature market development model, thru distributorship program, its product sales network has acquired significant market share. At the same time, we also provide a stable platform to assist distributors in starting a business, provide a systematic one-stop training for the team, a series of materials and a strong back-up to support our distributors.
Lafre Singapore sincerely welcomes you to become our distributor, we will work together to convey more love and warmth, and create brilliant future!
